Recrowd
The National Trust and Spotify create a nationwide experience; encouraging both crowds to support the heritage of live music.
What’s Happening: Music venues with prominent heritage, such as the Cambridge Corn Exchange and the Cavern Club in Liverpool, will all be holding a one time event. Opening up at the same time on the same day, putting on concerts with a plethora of genres.
Why?
Because music venues are struggling & deserve to be protected.
But, this can’t happen without support.
Both the National Trust and Spotify have audiences that can get involved with this.
Event advertisement; Using all the key elements of the brand & music that supports the chosen example venues and the messaging of the collaboration.
Recrowd logo; Bringing together the two brand’s typefaces
Billboard advertisement; Using vintage concert imagery to bring the feel of heritage to the front of the viewers mind
Posters; Incorporating the logos created for the venues that represent the window shapes in each location to promote different spaces putting on the Recrowd concert
Spotify Ui & website design; Showcasing the imagery used throughout & the logos of the example venues chosen
Ticket Design; Again using the venue logos to create an intimate and personal experience for each customer attending the event
Volunteer uniform; Keeping the venue usage consistent by pushing it across a multitude of outcomes has helped to keep Recrowd focused on getting more people to gigs. This could be used across different venues with prominent heritage that both brands would be happy to collaborate with