Gum Crime
Gum Crime is a campaign based around stopping littering with specifically gum related waste, every year Gum Crime costs the British Government & private cleaning companies millions of pounds.
As a group project, we aimed to create awareness with digestible information and comparisons for the public to easily recognise and consider.
This project was created with:
@jacksvendesign
@oliviaknightsdesign
@reecetennyson.design
Campaign Ad; This ad aims to put the whole campaign in perspective for the public.
Billboard Advertisement: Using a playful gum like typeface and clear colour palette so that the campaign stays at the heart of Gum Crime.
Social posts: Using understandable language to create campaign posts that bring the information into real life scenarios. As well as, creating a place for people to share their ‘Gum Crime Horror Stories’.
Social Posts showed in a real life setting.
Gum Packaging Zine: We wanted to create packaging that could be inserted into or around current gum packaging. As a way of creating less waste, this zine has tear off sheets that can be used to discard used gum in a more environmentally friendly way.
Close up Zine pages: showing the playful language used on real life gum packaging, creating a better and more exciting way to be clean & green.
Rendered bin design: As we were using playful language as a theme throughout the campaign, we decided to create real life scenarios where the public can do the right thing in a playful way.