Dose

Brand identity based on Northumberland’s Poison Gardens, one of the deadliest gardens in the world with over one hundred deadly plants.

This brand identity explores themes of botanical art & a toxic twist on cocktails, located in Northumberland this bar aims to make you question the toxins you’re consuming!

Dose packaging; Providing a product to buy as well as being used in the bar, Dosage bottles can be used by the customers to mix their own concoctions or by the professionally trained bar staff.

Staff aprons; using the main colour palette and acrylic spill design to keep the brand’s allure of toxic tendencies

Bar interior; using the acrylic spill design to make the dark lighting feel mysterious and botanical

An example of the interior of the bar. Still sticking to traditional cocktail methods but, making the customers question the origins of the ingredients

An example of the apron in use, still upholding the high class experience the customers are getting

Cocktail menu; Using names that reflected the brand’s themes and aesthetics to create an instructive and exciting menu

Bar coasters; using logos, botanical art & scientific symbols to test the customer’s fear and add to the experience of this botanist’s alchemy bar.

Cocktail recipe card; these were designed to be shipped with dosage bottles sold from Dose & use the same style as the menu to create a memory for customer’s to take home with them whether they use Dose products or not.

Dose language posts; used throughout the advertisement both social and in print, using deadly language to promote the themes of the bar whilst still remaining on theme for a alchemist cocktail bar

Hattie Holmes

Hattie Holmes